What is PR and events photography?
PR and events photography tend to go hand in hand a lot of the time, for example, if a major chain of shops is opening a new store in a new location, there is usually an event to mark the opening, and almost always a photographer would be booked to capture the opening event, but the pictures will end up with the PR agency or department for a press release to mark the opening event.
PR and events photography is shooting the perfect picture to accompany a pitch for an article, a case study, or a press release, the picture should catch the reader’s eye, prompting their curiosity to read the article.
Who uses the most PR and Event Photography?
I find that the most regular users of PR and events photography, tend to be charities and fundraisers who want to make people aware of their events in their magazines and newsletters, plus of course getting pictures in the local or national press is valuable free publicity.
What does PR stand for?
PR stands for Public Relations and is a different type of promotion for companies, it is not an advertisement but it is designed to promote companies more as a news article, which could be as simple as a new branch, a new member of staff, or involvement in a charity event. I have been fortunate and worked with many PR agencies such as Birmingham PR Agency, to name a few.
What is the meaning of event photography?
Event photography is the images taken to cover an event, It could be a conference, an exhibition, an opening or launching, or a sporting event, such as a company golf day, a ceremony, a gala, or even a festival.
What is the role of photography in public relations?
If a press article is accompanied by an image, it is more likely to catch the reader’s eye, and as a result, they are more likely to read the article.
What makes a good press photo?
Technically good, ie in focus, no distracting background, no special effects, get the main subject of the photo as large as possible in the frame.
What type of events need photography?
Event Photography covers a huge range of different scenarios, it could be a conference organised to bring various different offices of a company together, the opening of a new shop or showroom, or opening night at a pub or restaurant.
What sort of photography is required at PR and events?
It really depends on the event, but generally, there will be some sort of speech talking about the event, which is good to capture.
If it’s a business event, sometimes they have awards ceremonies for the staff, which will need capturing usually with the handshake, and then a shot of the recipient with his or her award.
If there are several awards usually a group shot of all the recipients. In the case of an opening, there is quite often a local dignitary there to perform the opening, which will usually take the form of a ribbon cutting.
This normally is followed by a guided tour, the ribbon cutting is obviously a setup shot, which needs to be covered, along with any speeches that go along with it, and then there is usually an opportunity to follow the group around the premises while they are having a tour, this is a good time to grab some more candid shots.
You really just have to think about where the shots are going to be used, which could range from the local press to the company’s website and could well be required by their PR agency for a press release.
You do have to remember that because this is an event, I can also be classified as news, and as such some shots from the event may be needed urgently for a press release, so there is a good chance that you will have to sit down with a laptop after the event and get a selection of images over to the companies PR agency, or PR department within the company, for a press release, quite often the local press will run the story as well.
What is the best equipment for PR and Events Photography?
You need a decent DSLR camera for PR and event photography. If it is an indoor event, you are probably going to need a flash unit, I would advocate using a wide to telephoto zoom lens, plus I always take along a longer zoom lens as well to capture some candid shots.
If you are lucky the room that you are working in will have white ceilings that are not too high, in which case you can bounce the flash off the ceiling, which will give you a nice soft even light with no harsh shadows. If it’s a very bright room with lots of daylight coming in you may able get away with just increasing the ISO setting on the camera to 1600 or so, It will generate more noise, but if you can maintain a reasonable shutter speed the images will be sharp, with no movement.
Unfortunately, a lot of rooms where events are staged have very high ceilings and the lighting is poor, so bouncing the flash may not be an option and the ambient light still may not give you a safe shutter speed to work at, I usually take along a mini softbox which fits onto the camera flash it’s not ideal but much better and softer than direct flash.
